We make it easy, for creators and studios alike.
Xparity is a marketplace that fuels creator-studio growth through performance-based rev-share.
Creators request game keys, create content and earn per verified view.
Studios test and scale their games organically and pay per verified view.
Status: We are currently only accepting a limited amount of creators who match specific criteria. Any creator may apply; verification may be slower due to the number of requests.
How to join (overview):
To join, follow the creator onboarding procedure.
Status: We are onboarding a limited number of studios that meet category fit and quality criteria. Any studio may apply; verification may be slower due to request volume.
How to join (overview):
To join, follow the studios onboarding procedure.
Yes. Xparity’s structure is designed to align with FTC and global ad-disclosure standards (ASA, CMA, etc.). Disclosure is required when a creator is paid by a specific brand to promote or endorse its product.
On Xparity, creators don’t receive direct payments or contracts from individual studios; they earn from the platform’s aggregated CPM revenue pool based on verified views. That makes their income a platform revenue share, not a brand sponsorship, so standard disclosure requirements generally don’t apply.
To preserve this status, studios fund segmented category pools (e.g., VR Action, Indie RPG)—budgets are isolated, and no creator is ever paid by, or influenced by, a single studio.
CPM revenue pools collect funds from multiple studios within a category (e.g., VR Action) and distribute payouts to creators based on verified view performance—ensuring fair, transparent, and brand-neutral earnings.
| Entity | Role | Legal Characterization | Notes |
|---|---|---|---|
| Studios / Advertisers | Fund category pools (e.g., “VR Action”, “Indie RPG”) | Buy exposure inventory | They purchase visibility, not editorial influence. |
| Platform (XP) | Holds & manages pooled funds | Ad-supported intermediary | Determines CPM, verifies QVs, and issues payments. |
| Creators | Generate content in relevant categories | Independent content publishers | Receive platform payouts based on verified QVs. |
Is funding shared across games? (“Shared pool” misconception)
No. Each studio’s budget sits in a segmented pool, so you are only funding the growth of your own game.
If every dollar in a pool was treated as a communal pot… That would not be fair.XP provides suite of data-driven tools that help creators and studios work together and unlock cross-platform monetization
Explore today: https://xparity.com/toolkit
