Game Launch Calculator

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Inputs

Studio Tier

Region

Video Format

Select a target

Planned Views

Definitions

Cost Per Mille (CPM): The base rate a brand pays per 1,000 views, before adjusting for engagement or quality.
Effective Cost Per Mille – Quality Adjusted (eCPM-Q): The true cost a brand pays per 1,000 qualified views, after accounting for real verified engagement.

Rule of thumb: if some views aren’t qualified, then eCPM-Q ≥ CPM.

CPM Basis (Tier × Geo)

Region: US Format: Long-form Tier: Medium

Studio Tier (before geo)

$0.00

—

Region Multiplier

1.00×

—

XP Base CPM

$0.00

Applies selected format × region

Results

Canuko Core CPM Display Ads CPM Flat-Fee Integration (No CPM)

Lines compare total cost per qualified 1,000 views (QV-normalized).

Total Budget (incl. 15% comm.)

$0.00

Platform Commission (15%)

$0.00

Creator Payout

$0.00

XP vs Display Ads

—

XP vs Flat-Fee

—

Scenario Views

Based on your input

▸ Show detailed breakdown & assumptions

XP eCPM-Q

$0.00

Includes 15% commission; QV=1.0

Display Ads eCPM-Q (est.)

$0.00

Region: US • QV-equiv 65%

Flat-Fee eCPM-Q (est.)

$0.00

Region: US • QV-equiv 80%

Regional Multipliers

Geo	Multiplier	Long-form CPM	Short-form CPM	Notes
USA	1.0×	$5.00	$3.00	Baseline; strongest ad market
UK / CAN	0.95×	$4.75	$2.85	Near-par with US for gaming/tech CPMs
FR / DE	0.9×	$4.50	$2.70	Slightly lower ad rates but still Tier-1 value
Mexico	0.65×	$3.25	$1.95	Strong engagement, lower ad yield
Rest of World	0.5×	$2.50	$1.50	Coverage tier for all other markets

Major Assumptions

1) Qualified Views (QV): We only count real engagement — verified via Deeplinks once viewers meet standard watch thresholds:

Shorts/Reels: watched ≥ 3s

YouTube long-form: watched ≥ 10s or ≥ 20% of runtime

Landing page: dwell time ≥ 3s

These mirror YouTube/Meta norms for meaningful viewing. Every Canuko “view” is a verified, qualified view (QV = 1.0).
2) Display Ads vs. Flat-Fee Integrations: Not all paid impressions are truly seen. For fair comparison we use qualified-view equivalents:

Display Ads: ~65% qualified

Brand/Flat-Fee Integrations: ~80% qualified

We convert their CPMs to effective cost per qualified view by dividing raw CPM by these quality shares.
3) How Creator CPM is Calculated: Start with the tier base, then apply the regional multiplier. Short-form bases already reflect lower watch depth for short content.
4) What the Brand Actually Pays: Total cost includes Xparity’s 15% platform commission (verification, creator ops, data). Formula:
Total Cost = Creator payout ÷ 0.85

Use “Download Suggested Split (PDF)” to export this scenario.